Hardware+
Most of this region's movement has never been counted. Not because the problem is hard to solve — because nobody built the infrastructure to solve it here. We are.
Know your peak hour before you set the roster.
Which entrance pulls more traffic. Whether the new layout is working. What time footfall drops — and why.
Measure which anchor drives footfall to which wing.
Price kiosks and pop-up spaces on verified traffic data. Benchmark every unit against the rest of the floor.
Your panel rates shouldn't be based on estimates.
Verified audience per location. Priced on what's actually there — not what the rate card assumed.
Your city is moving. Do you know where?
Infrastructure investment decisions backed by real movement data. Policy impact measured before and after. Data stays on-premise, within jurisdiction.
Nobody's
counting.
The Albanian government just spent $118.5M on cameras. Thousands of them. Traffic sensors. Licence plate readers. A serious security infrastructure.
Not one counts pedestrians. Not one measures where people actually go.
We checked every vendor in the category. FootfallCam, RetailNext, V-Count, ShopperTrak, Ariadne, Density. None operate in the Western Balkans. Six markets. Millions of daily movements. No ground-truth signal — anywhere.
The count.
Nothing more.
Your phone broadcasts a radio signal hundreds of times a day — asking nearby networks if they're familiar. The sensor hears it, hashes the identifier on-chip, and discards it immediately.
What crosses the network: one number.
47. The count at 14:15.
No face. No name. No path. Not a policy choice — an architecture choice. Albania's Law 124/2024 is already in force. This is built ahead of it, not catching up.
Three things
that stack.
The sensor is purpose-built for this market — at a price point that makes city-scale deployment viable where no Western vendor will go. That's not a cost advantage. That's a different category of product.
The hardware feeds data we own outright. That data compounds every day a sensor is live. A competitor launching tomorrow starts with nothing — and that gap never closes.
Hardware. Data. Platform. Each one defensible on its own. Together, they're a position that takes years to replicate — if anyone bothers to try in this market at all.
Connected to
the platform.
The sensor isn't a standalone device. It's the physical layer the DRITA+ platform was built to receive. Each count feeds live into the analytics engine — no export, no middleware.
From sensor to decision.
Six intelligence models run on the signal — anomaly detection, forecast, cluster, regression, correlation, and the Decision Engine. Ground truth, not estimates.
↓ MQTT / 4G
DRITA+ BACKEND
↓
6 INTEL MODELS
↓
DECISION ENGINE
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MAP · DASHBOARD